It took the better part of a decade for Nvidia to gain acceptance as a global supplier, while LG worked with GM for nearly a decade before it got its supply contract for the Chrevrolet Bolt.They haven't yet landed significant business, and Samsung Group declined to comment on strategy, but the lure is obvious.The growth prospects are mouthwatering.Samsung patent filings show a wide range of technologies including a drowsy-driving detection system, an alert system for break-in attempts and a transparent display for directions and traffic information.Data compiled by Thomson Reuters IP & Science shows the world's top smartphone maker and other Samsung Group tech affiliates are ramping up research and development for auto technology, with two-thirds of their combined 1,804 US patent filings related to electric vehicles and electric components for cars coming since 2010.IHS analyst Danny Kim said Samsung Group does not yet have a unified, group-wide approach to building its supplier presence in the industry.

That is particularly welcome as demand for smartphones, TVs and computers slows, but Samsung is arriving late at a party where some of the best partners are already taken.Samsung is arriving late at a party where some of the best partners are already taken Seoul: Samsung Electronics and group companies are trying a belated push into the business of supplying technology to carmakers, while rivals are already sewing up lucrative deals with an industry that is notoriously difficult to break into.A decade after selling its debt-laden carmaking unit to Renault, Samsung Group in 2010 announced its second foray into the auto industry, identifying car batteries as one of its five growth businesses.Samsung Display has also cited the auto industry as a potential growth area and has been testing its organic light-emitting diode (OLED) displays with BMW and auto parts maker Continental.Analysts say the supply relationships built by SDI could be expanded by bundling parts and services from other Samsung arms.Samsung Electro-Mechanics Co Ltd recently formed a dedicated High speed cam seat Company team to sell components such as camera modules to new auto clients and says it would consider acquisitions to boost car-related businesses.1 billion in revenue.Product development cycles in the auto industry are far longer than in consumer electronics, and carmakers are cautious about adding suppliers without a track record."It's important for a supplier to be able to sell not just one single component but provide that entire platform," he said.Carmakers may spend an additional $6,500 per car when they launch fully autonomous vehicles, the Boston Consulting Group said in a report this year.Nvidia says its autos revenue was $148 million for the first half of this fiscal year, nearly doubling in a year. 6 electric car battery maker, counting BMW, Chrysler and Volkswagen among its clients.